We all know that running a successful store will depend largely on image and advertising. While the quality and novelty of the product will also play a large factor in the sales and success of a store or brand, you need to mention the unlikeable truth, good advertising and image can sell the most ridiculous ideas, why else would we spend hundreds of dollars on an almost similar phone every year? Because we walked into the big shiny store. So today we will be providing you with a number of tips on how you can make your storefront more attractive and draw in more customers.
First of all, if image is everything, then cleanliness is paramount in having a successful store. It may sound like a germophobe’s opinion but let’s look at it really, would you enter a shop that has a dirty window or a restaurant that has broken Stratco outback verandahs? I would walk straight past it and not even give it a second thought. So one main thing you need to keep your eye on is maintenance and upkeep.
Speaking of windows, any shop, store or business will have to pay special attention to your windows. These provide the outside world a tiny preview of what goes on inside and making sure that you give a good impression is important. Changing your window display to show case your latest arrivals or most popular items is always a hit. As is dressing up the window to fit the season and this works well whether it be an eatery or a store. But a too cluttered window might not attract as many newcomers as you wish, instead one big statement piece that speaks out to people on the street is always a good choice.
Another good piece of advice is in regards to lighting. Whether it be on the inside or the outside, having well-lit areas such as the Stratco outback verandahs or the store entrance give an appearance of legitimacy. The question you should be asking is would you really go into a store that is dark and gives and air of shadiness? This will raise red flags in the mind of most shoppers.
In the world of sales, everyone knows that it is the image that plays a vital role and could make or break the success of the store. So if you are looking to improve your store front then these tips will help make your shop a success.